Privacy Policy

Last Updated: July 2026

Quick Summary: We collect your email address (for your app account, or to send you a report you buy on our website). We build reports from official DVLA and DVSA data plus specialist vehicle-data providers. Payments go through Apple, Google or Stripe; we never see or store your card details. We don't sell your data, and we only send marketing emails if you opt in.

1. Introduction

This Privacy Policy explains what information we collect, how we use it and how we protect it. It covers our mobile app, our website (including the pay-per-report vehicle checks at plateinsight.co.uk/check, which work without an app account) and our browser extension.

By using PlateInsight, you agree to this policy.

Data Controller:
Vehicle Analytics Ltd.
Company No. 17062416
128 City Road, London, United Kingdom, EC1V 2NX
Email: [email protected]

2. Information We Collect

2.1 Account Information

2.2 Vehicle Search Data

2.3 Payment Information

2.4 Technical Data

2.5 UK Government Data

We retrieve public vehicle data from:

2.6 Website Vehicle Reports (plateinsight.co.uk/check)

When you check a vehicle on our website and buy a report (no app account needed), we collect:

2.7 Browser Extension (Chrome and Edge)

The PlateInsight browser extension sends us only: (a) the vehicle registration numbers you ask it to check, (b) the web address of a listing photo when you ask it to read a number plate, and (c) an anonymous install token we use for rate limiting, together with standard request metadata such as your IP address.

Page scanning for number plates happens locally in your browser; the content of the pages you visit is never sent to us, and we do not collect your browsing history. Photos are fetched once to read the plate and are not stored. Your list of checked plates is stored only in your browser and can be cleared at any time from the popup.

Free checks create the same vehicle report records as a check on plateinsight.co.uk/check.

3. How We Use Your Information

3.1 To Provide Our Service

3.2 To Process Payments

3.3 To Provide Website Reports

3.4 To Communicate with You

We will NOT send you marketing emails unless you explicitly opt in. Report links and receipts are transactional messages you get because you bought a report, not marketing.

We only send:

4. Data Sharing and Disclosure

4.1 We Share Your Data With:

4.2 Website and Extension Service Providers

To run the vehicle checks on our website and in the browser extension, we share limited data with:

Cookies on our vehicle-check pages: The pages at plateinsight.co.uk/check use Google Analytics and Google Ads conversion cookies to measure which adverts lead to a purchase. These are set only on those pages. You can block or remove cookies at any time in your browser settings.

4.3 We Will NEVER:

5. Data Storage and Security

5.1 Where Your Data is Stored

Data TypeLocation
Search history, GarageOn your device
Account info, Purchase records (app)Firebase/Google Cloud (UK/EU)
Website reports and payment recordsCloudflare infrastructure (UK/EU)

5.2 Security Measures

6. Data Retention

Data TypeRetention Period
Account informationUntil you delete your account
Search historyStored locally until you clear it
Purchase records7 years (UK tax law requirement)
Crash logs90 days
Free website lookups (not purchased)Deleted automatically within 48 hours
Purchased report content12 months, then deleted automatically
Website payment records7 years (UK tax law requirement)

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

To Exercise Your Rights:
Email: [email protected]
We will respond within 30 days.

8. Children's Privacy

PlateInsight is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We update this Privacy Policy when our practices change. For material changes we will let you know by:

10. Contact Us

Questions about this Privacy Policy?

Email: [email protected]
Address: 128 City Road, London, United Kingdom, EC1V 2NX

Governing Law: This Privacy Policy is governed by the laws of England and Wales.