Privacy Policy

Last Updated: June 2026

Quick Summary: We collect your email (for your app account, or to deliver a report you buy on our website), use official UK Government data (DVLA/DVSA) plus trusted vehicle-data providers to build reports, and process payments through Apple or Stripe — we never see or store your card details. We don't sell your data, and we only send marketing emails if you opt in.

1. Introduction

Welcome to PlateInsight. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and our website — including the pay-per-report vehicle checks at plateinsight.co.uk/check, which you can use without creating an app account.

By using PlateInsight, you agree to the collection and use of information in accordance with this policy.

Data Controller:
Vehicle Analytics Ltd.
Company No. 17062416
128 City Road, London, United Kingdom, EC1V 2NX
Email: [email protected]

2. Information We Collect

2.1 Account Information

2.2 Vehicle Search Data

2.3 Payment Information

2.4 Technical Data

2.5 UK Government Data

We retrieve public vehicle data from:

2.6 Website Vehicle Reports (plateinsight.co.uk/check)

When you use our website to check a vehicle and buy a report — without an app account — we collect:

3. How We Use Your Information

3.1 To Provide Our Service

3.2 To Process Payments

3.3 To Provide Website Reports

3.4 To Communicate with You

We will NOT send you marketing emails unless you explicitly opt-in. Report links and receipts are transactional messages you receive because you bought a report — not marketing.

We only send:

4. Data Sharing and Disclosure

4.1 We Share Your Data With:

4.2 Website Report Service Providers

To run the pay-per-report checks at plateinsight.co.uk/check, we share limited data with:

Cookies on our vehicle-check pages: The pages at plateinsight.co.uk/check use Google Analytics and Google Ads conversion cookies to measure which adverts lead to a purchase. These are set only on those pages. You can block or remove cookies at any time in your browser settings.

4.3 We Will NEVER:

5. Data Storage and Security

5.1 Where Your Data is Stored

Data TypeLocation
Search history, GarageOn your device
Account info, Purchase records (app)Firebase/Google Cloud (UK/EU)
Website reports and payment recordsCloudflare infrastructure (UK/EU)

5.2 Security Measures

6. Data Retention

Data TypeRetention Period
Account informationUntil you delete your account
Search historyStored locally until you clear it
Purchase records7 years (UK tax law requirement)
Crash logs90 days
Free website lookups (not purchased)Deleted automatically within 48 hours
Purchased report content12 months, then deleted automatically
Website payment records7 years (UK tax law requirement)

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

To Exercise Your Rights:
Email: [email protected]
We will respond within 30 days.

8. Children's Privacy

PlateInsight is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you via:

10. Contact Us

Questions about this Privacy Policy?

Email: [email protected]
Address: 128 City Road, London, United Kingdom, EC1V 2NX

Governing Law: This Privacy Policy is governed by the laws of England and Wales.